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STRATEGIC PLAN + 2024 INITIATIVES LAS SENDAS COMMUNITY ASSOCIATION

MISSION

To enrich our residents' experiences by promoting:

  • Protection and enhancement of our beautiful desert uplands setting.
  • Lifestyle opportunities that offer the best amenities and most impactful social and wellness activities to promote meaningful connections.
  • A financially strong community association.
  • A safe community, which is multigenerational, inclusive and consistently explores new ways to enhance community values.

VISION

To be the Valley of the Sun's most desired community.

STRATEGIC OBJECTIVES

These objectives will guide community projects to fulfill the Las Sendas mission and vision.

A. Promote the protection and enhancement of our beautiful desert uplands setting.

B. Promote lifestyle opportunities that offer the best amenities and most impactful social and wellness activities to encourage meaningful multigenerational, inclusive connections.

C. Promote a financially strong community association.

D. Promote a safe community.

BEAUTIFUL DESERT UPLANDS SETTING

These initiatives will promote the protection and enhancement of our beautiful desert uplands setting.

Review the landscape and hardscape management strategy by developing a strategic plan for the common area landscape, including water conservation opportunities, maintenance of unmaintained common areas, and plant replacement and enhancement. A strategic plan for hardscape (monuments, benches, “guard shacks,” etc.) will also be developed

Regularly evaluate landscape and tree maintenance using scorecards, and regularly communicate with the contractor.

Protect and enhance the Las Sendas trail system by developing a maintenance, resident engagement and communication plan for trails in LSCA Common Areas.

Protect the integrity of the desert environment through the design review process. Bi-monthly Custom and Production ARC meetings are held to review applications for new construction & modifications.

IMPACTFUL SOCIAL AND WELLNESS ACTIVITIES

These initiatives will promote lifestyle opportunities that offer the best amenities and most impactful social and wellness activities to encourage meaningful, multigenerational, inclusive connections.

Maintain consistency of the brand through a robust lifestyle program. This involves developing and executing events, clubs, classes and programs targeting all age generations, and engaging with local stakeholders.

Maintain consistency of the brand through a robust wellness program. This involves developing and executing classes and programs targeting all age generations and engaging with various health and wellness professionals.

FINANCIAL STRENGTH

These initiatives will promote a financially strong community association.

Annually evaluate the board-approved operation plan to ensure operational excellence in conjunction with the Las Sendas brand.

Manage the assessment rate through cost-saving measures or revenue-generating opportunities.

Maintain the favorable Key Performance Indicators: operation cash ratio of 1.2 or greater; minimum 3 months of operating cash on hand; annual average of a 95% assessment collection rate or higher; target reserves at a minimally funded rate of 70%.

Maintain appropriate operating, reserve and capital improvement funding according to current policies and best practices.

A SAFE COMMUNITY

These initiatives will promote a safe community.

Foster and encourage best practices for resident and community safety by monitoring safety and crime incidents, and making adjustments to common areas and practices.

Establish the Association's role in various emergency scenarios by enhancing the Emergency Preparedness Plan, providing safety training to residents and staff, and communicating the roles of the association vs. municipal, state & federal agencies in the event of an emergency.

WHAT'S NEXT?

Please attend our monthly board meetings for up-to-date information on our 2024 strategic plan and initiatives. Meetings are generally held on the last Thursday of each month at 6:00 pm and are open to all residents.

The Las Sendas Community Association Board of Directors, with assistance from our CCMC team, created this strategic plan. Each year, our annual priorities and initiatives are updated to keep our neighborhood surrounded by beauty and connected by community.