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Tallahassee Watercolor Society September/October 2023 Newsletter

From the President

It is with great pleasure that I step into the role of President of our Tallahassee Watercolor Society. While I do many media, I am an avid watercolorist and a passionate advocate for the arts. I am deeply honored to serve in this capacity and lead our vibrant community of artists into a new and exciting chapter.

My journey with watercolors began many years ago when I was captivated by the fluidity, versatility, and spontaneity of this medium. Originally hailing from Siberia, my works have been influenced by both Eastern and Western watercolor techniques. Over the years, I have had the privilege of creating and sharing my work with fellow artists and art lovers around the world, and this has been an enriching experience that has shaped me both as an artist and as an individual.

As your President, I am committed to fostering a spirit of creativity, collaboration, and learning within our society. I believe that the arts have the power to inspire, heal, and connect us, and I am dedicated to creating opportunities for all our members to grow, explore, and find their unique voices in watercolor painting.

I would like to thank the previous president, Jennifer Lange, for her remarkable contributions and dedication to our Tallahassee Watercolor Society. Jennifer's leadership has been instrumental in shaping our society's success, and I am truly grateful for the strong foundation she has laid for me.

I am excited about the rich tapestry of events and opportunities that lie ahead for our Watercolor Society:

Our next exhibition, "Artist Choice," will be hosted at the Beadle House from September 24th to December 12th.

TMH Rehab Art Display: We are delighted to announce an art display at the TMH Rehab facility, where our members' artwork will bring joy and inspiration to patients and staff alike. Stay tuned for more details on this impactful initiative. I want to express my gratitude to Jennifer, who led the cycle of these events. In January, Juanita will take the reins.

September 26 - November 27, 2023 plan to see the Tallahassee Watercolor Society’s 2023 Brush Strokes, at the Tallahassee City Hall Gallery. Amanda Thompson, the juror selected 50 out of 62 paintings so 35 artists were accepted to annual Brushstrokes exhibition.

Holiday Party at Tall Timbers (December 3rd): Let's kick off the festive season with our annual Holiday Party at Tall Timbers on December 3rd. It promises to be a joyous celebration of art and camaraderie, and I look forward to seeing all of you there.

Looking ahead, mark your calendars for the TriState exhibition, scheduled to open Thursday, May 16, 2024 @ 6-8pm and run through July 27th, 2023. This event promises to be a remarkable opportunity to showcase our artistry on a broader stage and connect with fellow artists from the tri-state area. Judge Richard Russel Sneary will hold a workshop Tues-Thursday, May 14-16. More details will come in 2024.

Our newsletter, will continue to be a valuable source of information, featuring artist spotlights, upcoming events, and insightful articles. Be sure to check your inbox for the latest issue and contribute your own stories and insights to make it a vibrant reflection of our artistic community.

I look forward to getting to know all of you, learning from your experiences, and making this society a place where creativity knows no bounds. Thank you for entrusting me with this role, and I am excited to see what we can achieve together.

Natalia Andreeva

President, TaWS

Signature Member AIS, PAPSE, OPA

ANNUAL BRUSH STROKES EXHIBIT

The Tallahassee Watercolor Society in partnership with the Council on Culture & Arts is holding the annual Brush Strokes Member’s Exhibition at City Hall in Tallahassee Florida from September 26 to November 27, 2023.

OPENING RECEPTION AND AWARDS CEREMONY

Thursday September 28, 6:00 to 7:00 PM

Tallahassee City Hall

300 S Adams St, Tallahassee Fl

Gallery on second floor

The show features 50 paintings from 35 member artists. Ten levels of award from honorable mentions through best of show will be announced during the reception. We hope to see you there. Bring friends and family members- the more the merrier.

Please note change in end date from December 4 to November 27. Pick up of paintings will therefore move to November 28 (9-11 AM).

Scenes from our last regular meeting before summer break.

Sam McCoy, will be our presenter for the October 15 General meeting

Sam McCoy

Sam McCoy was born and raised in Orlando, Florida in the 90s. She is a contemporary painter who focuses on the boundaries between natural and hyperreal landscapes of the South. She pulls her inspirations from a place where spectacles and roadside attractions dominate America's tourism capital. Between eco-tourism destinations and constructed gardens, McCoy explores the contradictions of her experiences in these places. By pulling back the metaphorical curtain on a carefully crafted image of Florida and other southern states, McCoy’s ideas of disenchantment and re-enchantment are enacted in each painting. The viewer can still find meaning in the shadier discordant corners of the area.

McCoy received her BFA from the University of Central Florida and her MFA from Florida State University. She has taught design, drawing, and painting at Florida State University, and several workshops in Florida and Georgia. Currently she’s the Senior Artist Programs Manager at Thomasville Center for the Arts and continues to work in her home studio in Tallahassee frequenting picturesque springs and roadside citrus stands.

Don Taylor

Don Taylor's painting "Havana Medley" won the LWS Award in the 82nd Annual Watercolor Society of Alabama exhibit. His painting "Artilleryman III" won the Huntington Beach Art League Award in the 55th Annual Watercolor West exhibit. Don's painting "Cathedral Nuevo" won the Ridgewood Art Institute Award in the 90th Hudson Valley Art Association All-Media exhibit. Don's painting "Gators" was recognized in August as one of the top 25 cover art pieces by the American Veterinary Medical Association over the last 50 years. His painting was also included in the full color table book entitled "JAVMArt Jubilee: Celebrating 50 Years of Our Favorite Cover Art".

Also, Don was awarded Master Signature Status in both Florida Watercolor Society and Louisiana Watercolor Society.

Mary O. Smith

Mary O. Smith has won an Honorable Mention for her painting, Death Row, in the 2023 Georgia Watercolor Society Members Show in Thomasville, Ga.

She also is one of the host artists in watercolor for Pines & Palms's High Cotton plein air paint-out in Thomasville, Ga., October 4-7. She will be teaching a pre-event workshop October 3, 2023. Information and sign up for the event contact www.pinesandpalms.org or email goartists@painesandpalms.org for more info.

Marina Brown

Delighted to have won Third Place at the Gadsden Arts regional exhibition. The show is of the highest quality and I am humbled to have been recognized. All artists should make the effort to exhibit in our regional shows and let the community see their work. I participated in all three recent Tallahassee exhibitions: Gadsden Arts; Artist's League of Big Bend; and the TWS's Brushstrokes at City Hall and have sold four paintings as a result. Don't be shy! Show the town what's in your artist's mind!

Chip Townsend

Here is my recent watercolor of the historic Knott House on E. Park Ave.

It was built in 1843 by G. Proctor, and later taken over by the Knott family in 1928.

My painting was done starting with a graphite tracing off a photo, then multi-color washes in the main areas for color fill.

When dry, the details were drawn in with a Micron pen, then more paint. The street in front is a HB pencil rubbing with a water over wash.

Jo Jones

Works in progress-ink and watercolor

Nancy Dias

Nancy Dias, TaWS was accepted into the Rhode Island Watercolor Society's online open juried show "Complementary Colors announced by Kathleen O'Hara, Gallery Director. Her painting Odyssey was Awarded 2nd place in the show. Nancy home state is Rhode Island and she was thrilled to be included.

The show will run from September 15, to October 31.

You can see all the accepted paintings on Facebook at this link.

https://www.facebook.com/media/set?vanity=riwatercolor&set=a.1043748440222141

Nancy Murphree Davis

Nancy Murphree Davis was awarded the Kim Minichiello award for her watercolor, Between Acts, in the Florida Watercolor Society’s 52nd Annual Exhibition

Harold Griner

Winter Wind

My painting “Winter Wind” was selected by the American Watercolor Society for the 2023 Associate Members Online Exhibition which ran from June 7 thru August 20th 2023.

Another painting “Cold Front” was exhibited at the Annette Howell Turner Center's 2023 Spring into Art Exhibition in Valdosta Georgia and was selected for the Annual Colson Calendar for 2024.

Opportunity to Get More Involved

Tallahassee Memorial Hospital Rehabilitation Center

The next art change out at the Tallahassee Memorial Hospital Rehabilitation Center is scheduled for Friday October 6 from 2:00 to 4:00 PM.

The address is 1609 Medical Dr in Tallahassee. Enter through the downstairs door on the side closest to Centerville Rd.

Artists with work currently on display may pick their items up during this time. Those with new items to display should try and arrive between 2:00 and 3:00.

This show is not juried. It is open to all Tallahassee Watercolor Society members. Those wishing to display/offer for sale watermedia paintings should send the following information to Jennifer Lange at jenlange@comcast.net by Friday September 29:

  • Title of painting
  • Name of artist
  • Email or phone number of artist
  • Media
  • Price (or indicate not for sale)

Paintings must be framed (acrylic preferred) and need to have a wire attached to the back at least five inches across to accommodate the hanging system.

There is typically space for one to three art pieces per participating artist.

When sales are made via this venue, artists pay a 20% donation to the TMH Foundation.

Note regarding the TMH Cancer Center space. TMH is currently using that space for other displays. We anticipate being able to use the space again beginning in November. More information will be provided as it becomes available.

If you have any questions or need additional information, please contact Jennifer Lange at jenlange@comcast.net

Thank you so much for considering participating in these events. This provides an important community service by bringing joy to the patients, families and staff while giving members an opportunity to display and sell their art.

Show at Tall Timbers

The final gallery show will be Artist's Choice and will run from September 24 through December 12.

If you have questions, please contact Juanita Whiddon at 850 566-3390 or e-mail Jwhiddon@talltimbers.org.

WILDLIFE ARTS festival

28th Annual Wildlife Arts Festival

November 9-19, 2023

It is with great pleasure that we invite you to the 28th Wildlife Arts Festival. This year’s Festival honors precious traditions of the past, recognizes the beauty of our region and the talent of those who transform it into art, and lays the foundation for the next generation of passionate patrons to move the Festival forward with purpose and care.

It’s often difficult to put into words the big feelings that rise from this pristine land. Maybe words just don’t do it justice. Instead, we need art to tell the story of the rich life that surrounds us in the Red Hills region. That’s why Thomasville Center for the Arts and a band of dedicated volunteers have brought the Wildlife Arts Festival to Thomasville for the past 28 years to support creative programming at the Center.

This year, we’re honored to present Brennan Seward as our featured artist. A familiar Festival face, Seward first exhibited with us in 2004. He’ll join 70+ artists and artisans who inspire us to celebrate the sporting life through art. All of your favorite events will return, and as always, we have some fresh new experience in store. Join us!

Watercolor & More!

Presented by LeMoyne Arts at LeMoyne Arts New Education Center, Tallahassee FL

Join artist Nina Freeman in a watercolor painting class!

September 19 - November 7

This is an eight-week class for anyone, beginner or more experienced, who wants to learn more about painting techniques using either watercolor or fluid acrylic on paper.​Demonstrations will be provided each class and students will work on their own projects. instruction in brush techniques, color mixing, composition and more will be provided.

Registration is available now via our website. We ask you register prior to the class as spots are limited.

Tuition: $165 for members/$175 for non-members

Supplies: Not Included, recommended supplies can be found on our website

Contact: (850) 222-8800

Email: education@lemoyne.org

Mary Liz Tippin-Moody

by Dr. Christy Rodriguez de Conte

Mary Liz Tippin-Moody creates whimsical, dream-inspired images that enchant and bring joy at this year’s Artist’s League of the Big Bend’s annual Summer show, “Permutations.” It runs from July 13 to Aug. 31 with an opening reception from 5-7:30 p.m. July 14 at the TCC Fine Art Gallery at the Fine and Performing Arts Center.

The role of the tortured, suffering artist is not one that Tippin-Moody would like to play. For the illustrator, artist, and arts educator, art has always been about spreading joy. “Art didn’t make me suffer. That’s where I went to get relief,” says Tippin-Moody.

Her mother was an elementary school teacher and artist, and her father was a woodworker and craftsman. She recalls the days spent playing outside the Ruby Diamond Concert Hall at Florida State University while her mother took art classes inside. The Tippin-Moody bunch created their brand of art-making with a family-run business, Stone Ridge Crafts.

The art world was a family affair that would take their craft business through the art circuit. “I was fortunate to grow up in a family of makers. The family business sold wooden furniture and pins (we’d make). I was used to making art all the time.”

Growing up within an artistic family breeds confidence in one’s artistry that manifests in one’s work. Tippin-Moody forged a successful creative career after receiving her Bachelor of Arts Education at Florida State University. She engaged in many artistic mediums, including ink and pen drawings, designing graphics, creating watercolor and acrylic paintings, and detailed hand-painted pottery.

Through the years, Tippin-Moody has remained loyal to her first love of illustration. “I always liked children’s book illustrations. It’s like a religious experience – children’s books, drawings, and paintings. I’d paint plaques with pictures that were from the old Winnie-the-Pooh books… I’m really retro.”

Tippin-Moody found the works of Richard Scarry inspirational. His ability in illustrations to capture the whimsical world of a child influenced her current work and attitude toward art.

Read the rest of the article on the Tallahassee Democrat.

Opening Nights will feature Dean Mitchell

Dean Mitchell “Navigating the Art World: Building Success Against the Odds” Chain of Parks Art Festival Presenting Artist

The event is scheduled for Thursday, April 18 Jim Moran Building 6:30 pm.

Tickets are on sale now! $40.00. This is the time to purchase! Limited space available.

Refreshments will be served.

Contact Brad Lister at 850.644.1531 Or Ben Poland at 850.644.7670

Susan Stratton is going to see if a special discount can be offered to TaWS members. Regardless, this is a very worthwhile event to participate in! Don’t delay.

Don Weller: Of Horses and Humans

Some ranchers today may round up cattle using four-wheelers, but in the world of Utah artist Don Weller, you’ll find plenty of cowboys on horseback. His watercolor paintings are proof, each one energized with sparkling color and a dynamic composition. “I was raised in the American West, and it’s what I know,” he says. He grew up in Pullman, Wash., in the eastern part of the state, surrounded by wheat fields, rolling hills and the Palouse River.

Onion Creek View (watercolor on paper, 15×26)

It was in that bucolic setting that Weller’s affinity for cowboys and horses was born. “Once my brother and I were old enough to go to the Saturday matinees alone to watch Westerns, I began my search for cowboys,” he says. He drew the humans and horses on paper and longed to experience life in the saddle firsthand. “My whining to my parents finally paid off,” he notes, “when I got my own horse.”

Exploring the western terrain on horseback was an exhilarating adventure, one that enabled Weller to experience the symbiotic bond between rider and horse, as well as to develop a deep appreciation for the beauty of the rugged outdoors. He’d often sketch while in the saddle. Weller’s ongoing fascination with horses eventually led him to the worlds of calf roping and rodeo competitions in high school and young adulthood. Today, at the age of 86, one of Weller’s favorite activities is working his three “cutting” horses—horses that are adept at splitting off a single cow from the herd.

So, how did Weller go from riding horses to a successful career depicting those four-legged creatures and their hardworking riders in artwork? Like most stories told around the campfire, it was a circuitous route for the hero.

Cowboy Church (watercolor on paper, 16×28)

Weller attended Washington State University without a clear idea of what he wanted to do. An elective class in life drawing changed that. “My major was fine art, which in those days meant Abstract Expressionism,” he says. “What stuck was the knowledge that ideas could be important—and how to draw and stretch watercolor paper.” He went on to earn his bachelor’s degree in fine art.

After a stint with the Air National Guard, in Texas, Weller went looking for work in Los Angeles. There, he learned the business of graphic design by working with a number of design studios. He eventually opened his own one-man shop and for decades did graphic design and illustration, enjoying relationships with clients such as TIME magazine, the National Football League and the U.S. Postal Service, for which he designed five stamps.

During this time, Weller also taught art part-time – three years at UCLA beginning in 1967 – where he met his wife, Chikako “Cha Cha” Matsubayashi, and 11 years at the ArtCenter College of Design. In 1984, realizing he had seen all the cement and palm trees he could stand, he and Cha Cha moved to Utah, where he taught at Brigham Young University and the University of Utah; he retired from teaching about 15 years ago.

Bronco (watercolor on paper, 11×13)

The move to Utah, just east of Salt Lake City and at the edge of the Uinta-Wasatch-Cache National Forest, freed Weller from the city and was a literal breath of fresh air. “The rural West with mountains, sagebrush and cowboys—it was still there, just as I had left it so long ago,” he says.

Weller once again found himself traversing the American West, this time painting lyrically romantic works featuring Native Americans and cowboys, horses and cows, rodeos and rough-stock, bronc riding and roping, barrel racing and branding, bulls and buffalo, and more.

Dusty Throne (watercolor on paper, 15×16)

A Studio Built for Two (Media)

The couple built their Utah house in 1994, and it features a large studio. Weller, who served as the architect,

says, “My dad had been an architect, so I knew how to do the drawings the old-fashioned way, with tracing paper and pencils.” The property includes a barn with several stalls for the all-important horses, as well as a garage, which houses his second-floor studio with two distinct areas: one for his work in watercolor; the other for oil painting, which he recently has picked up again. “I try to keep the two media separate,” he says, “because oils are so messy, take forever to dry and ruin my clothes.”

For his watercolor practice, Weller has set up a drafting table that can be tilted to help him control paint washes. Additionally, he has flat files for paper and finished works, as well as an abundance of flat surfaces for watercolor palettes, brushes and cans. “Visually, it’s a mess,” he says of the much-used working space. While the studio offers natural light conducive to painting in both media, Weller has supplemented it with more artificial light sources over time to compensate for his worsening eyesight from macular degeneration.

The Wrangler (watercolor on paper, 17×11)

Blazing the Artistic Trail

Although Weller has spent a lifetime filling sketchbooks on-site, these days he prefers to work from printed photos. When out looking for subject matter on horseback, he often takes along a camera housed in a special padded camera bag that fits on the saddle. Other times, he’ll just rely on his smartphone to capture a scene or image for reference.

Back in the studio, Weller peruses the photos and then selects one as his reference. If he determines that the composition is complex, he simplifies it by making a small grayscale pencil sketch, fine-tuning the design as he draws. Next, he tapes down a sheet of 90- or 140-lb. Arches cold-pressed watercolor paper, usually a half-sheet, on which to draw the scene. He may use tracing paper to transfer a more accurate likeness of the sketch. “The drawing shows me the important edges,” he notes.

Unlike many watercolorists, Weller doesn’t wet and stretch the paper prior to painting. “I don’t ever remember wetting paper except when I was in college,” he says. He doesn’t worry about the paper buckling, because he knows he can flatten it later in a dry-mount press. Dry paper, he notes, erases more easily—an important factor since, after lightly penciling in his design, he erases the lines as he paints.

Weller begins painting the areas that are most difficult, usually the faces of horses and humans. He then works on the areas where value contrast is greatest. “I sometimes do a little sketch in pencil if where I’m going is complicated,” he says, “but mostly I have it solid in my head, and that’s enough.” Simultaneously, he concerns himself with color, but doesn’t necessarily stick to those he sees in the photo. “People say that subject and color are what get a painting sold, but for me, I’m painting what I want and using colors I like, so I don’t worry about selling,” he says. “If the colors match the couch, it’s just pure luck.”

As he works, Weller tries to lay down each wash “right” the first time. If he’s uncertain, he errs on the lighter side, knowing he can layer more color later. If he wants to change color in an area, he dries part of that area and then drops the new color into the still-wet portion. Weller relies on the slope of his drafting table and a hair dryer to direct the color where it’s needed. He uses any means necessary to ensure that the color is strong and bright. “Because it’s important that the paintings look fresh,” he says, “I’m willing to wad them up and toss them out if they start to look overworked.”

Eight Saddles Bein’ Sat (watercolor on paper, 18×24)

Even after a lifetime of painting, Weller isn’t fixated on any particular brand of brush or paint. He has the usual assortment of brushes—tiny to large, chisel-edge to pointed. His workhorse flat edge is a 3/4-inch brush, although he sometimes uses a Japanese brush. For painting grass and horse tails, he uses fan brushes up to 1.5 inches wide.

As a watercolor purist, Weller doesn’t use white paint, preferring instead to preserve the paper’s white for lights. Unlike many purists, however, if he can’t find the exact hue he wants in a tube, he mixes color as needed. And instead of mixing paints to stand in for black, he reaches for a tube of actual black.

From Artist to Author

Weller not only lives in and paints the American West, but he explores it through the written word, too. In the spirit of embracing change, he’s now writing modern Western novels, scaling the font size large enough on the computer so he can see it clearly. Sunrise Surprise, (Don Weller Western Art, 2023), the second in his murder mystery series featuring Jake Oar, a Utah rancher and cutting horse trainer, was released last spring; it’s available on Amazon.

Weller maintains a passion for writing about art, too, as in his award-winning Don Weller Tracks, A Visual Memoir (The Weller Institute for the Cure of Design, 2022). He also recently worked with his wife and partner, Cha Cha, and watercolorist Marlin Rotach to publish The River Flows: Watercolors of the American West (The Weller Institute, 2020). The 200-page book explores two centuries of Western works by 41 watercolorists, from George Catlin (American, 1796–1872) to today’s artists.

Over the Top Speed (watercolor on paper, 12×20)

Tricks of the Trade

A Weller painting usually features three recognizable trademarks: a sweeping backdrop, descriptive textural strokes and subtle gestural movement.

Background: In some cases, the backgrounds in Weller’s paintings serve as a simple backdrop of flat color, but in others, such as Cowboy Church, they’re part of the story and offer depth and complexity. “Sometimes, I can tell the story I want without backgrounds,” the artist says, “but usually, they set the scene and contribute to the image.” Many of the backgrounds featuring flat color have a silk-screened look. To achieve this effect, Weller uses white gouache mixed with watercolor and a little water. “If I do this, it’s usually because the painting was getting a busy surface and seemed to ask for some visually quiet places. It can also be used to cover a mistake, but that alone isn’t a good reason for it.”

Texture: “I’m drawn to a brushstroke that looks like a ‘happy accident’—a stroke that suggests a thousand acres of sagebrush, a horse’s mane or a cloud in the sky,” Weller says. “I treasure a cloud like that over a well-rendered one.” Depending on the surface, he may make the stroke first and then blend it into another area while it’s still wet. He practices these strokes—what he calls his “trick shots”—on scraps of watercolor paper first.

Movement: Weller learned to capture the gesture and movement of a figure quickly while in school. He gives as an example a model that stands contrapposto, in which the weight is put on one leg while relaxing the other leg. This shifts the hips and shoulders, introducing a graceful curve into the spine. “It’s the same whether the pose is of a standing cowboy or a horse’s stance,” Weller says. “I try to exaggerate curves and positions, but I only exaggerate a little—too much, and it gets cartoonish; no exaggeration, and I’m just duplicating the photo.”

Embracing Change

Watercolor has, until recently, been Weller’s primary medium, but because of his failing eyesight, he has been drawn to oils. His watercolor paintings require a certain amount of tight detail, which he now finds more difficult to achieve. “I’m working bigger and looser in oil,” he says, “which works better with the macular degeneration.”

What does this mean for Weller and his art going forward? “I think an artist is growing when he’s changing,” he says. “An artist can only do the same thing over and over for so long before it begins to feel stale, so I’m trying to embrace change. “If you’re in art to get rich, the odds are against it,” the artist says. “Better, I think, is to paint to please yourself and let the chips fall where they may.”

On the Trail

When it comes to the peripatetic nature of his life, consider this Weller quote from Don Weller Tracks, A Visual Memoir, which is replete with his drawings, watercolors and oils, as well as self-penned mini-essays about his life:

“I started out drawing and painting cowboys and had some complicated, but interesting, detours. … The progression of projects outside the normal realm of Western art, and what I learned from them, help give my paintings their uniqueness and personality.”

Don Weller

These are words of wisdom for those of us who may feel that life has taken us down the wrong trail. Maybe it isn’t the wrong one, after all.

About the Author

Michael Chesley Johnson is an artist, workshop instructor and author of the book, Beautiful Landscape Painting Outdoors: Mastering Plein Air.

A Simple Formula for Pricing Artwork

Lori Woodward

Pricing artwork is one of the most complex tasks that emerging artists face, especially when they first begin to work with galleries and start to establish their art business. It’s easy to see by reading art business articles and books on art marketing that the opinions of the experts on how to price your artwork vary.

To make it even more complicated, we artists sometimes price with our emotions. Some artists overprice their work in order to impress viewers, hoping to make the artwork look more valuable. Sometimes this works, but usually only when the collector is naive or when the artwork is spectacular and gets the attention of serious collectors.

When I price with my emotion, I tend to lower my prices because I feel sorry that the collector has to spend so much. Now, don’t get on me for this … it’s the truth. I’m an empathetic type, but I need to be careful to not price my work based on how I feel about it or collectors. In other words, I need to look at how to sell and price my artwork objectively.

Otter Point, Acadia by Lori Woodward, acrylic on paper, 7 x 13.5.

Putting emotions aside, let me share a simple formula that many of my professional artist friends have used when first starting to sell their work. I still use this formula. Remember that the price of your artwork reflects your position and reputation in the art-selling world more than what your art looks like. If you’re relatively unknown to collectors and don’t have many credentials you really can’t get the same prices as artists who do have won competitions or shown in galleries.

When you’re first starting out, it’s a good idea to make your work as affordable as you can while being able to make a small profit. Don’t charge so little that you don’t break even. Remember that galleries often take a 50 percent commission from sales, so you’ll have to take that into consideration.

Price Your Artwork with this Formula

  1. Multiply the painting’s width by its length to arrive at the total size, in square inches. Then multiply that number by a set dollar amount that’s appropriate for your reputation. I currently use $6 per square inch for oil paintings. Then calculate your cost of canvas and framing, and then double that number. For example A 16”-x-20” oil-on-linen landscape painting: 16” x 20” = 320 square inches. I price my oil paintings at $6 per square inch. 320 x 6 = $1,920.00, and I round this down to $1,900.
  2. My frame, canvas, and materials cost me $150.00 (I buy framing wholesale). I double this cost so that I’ll get it all back when the painting sells at the gallery. Otherwise, I’m subsidizing the collector by giving him or her the frame for free. $150 x 2 = $300.
  3. Then I put it all together: $1,900 + $300 = $2,200 (the retail price). When the painting sells from a gallery, my cut after the 50 percent commission is paid comes to $950 for the painting and $150 for the framing, for a total of $1,100.

For much larger pieces, I’ll bring the price per square inch down a notch … maybe a dollar or two lower so that I don’t price my work beyond what my reputation can sustain. Alternately, for smaller works, I’ll increase the dollar per square inch because small works take almost as much effort as larger works, and I need to be compensated for my expertise, even when the work is miniature.

The Garden shed, Oil on Linen, 12″ x 16″, by Lori Woodward

This is not the only way to price your artwork, but it’s one that keeps my prices consistent. Keep in mind that my prices were much lower 10 years ago when my artwork was relatively unknown to collectors. It’s important to note here that when I have a great selling year, I raise my prices by 10 percent. When the economy is poor or my sales are slow, I don’t raise prices at all.

I hope this will give you a place to start. If you’re just selling at local outdoor shows and are entering the art market, I would suggest that you keep your dollar amount much lower than mine. I’ve been selling my work for 14 years. There are ways that I could increase the worth and therefore the price of my art, but I’ll talk about that in a later blog post. – Lori

Lori Woodward is a talented artist who not only sells paintings but creates informational blogs for the art community.

Viviva Colorsheets Watercolor Sets

Ingenious portable watercolor sets made as small booklets that feature super-saturated layers of pigment deposited on the paper. To use, simply wet your brush, dab it into the color, and start painting. Perfect for sketching on-the-go!

Flip the Script on Sargent and Sorolla

By Stewart White

To keep my skills sharp in the cold winter months — when it’s a challenge to paint en plein air with watercolor — I like to make my versions of paintings by masters like Joaquín Sorolla and John Singer Sargent. (A good practice no matter what subjects you like to paint.) The twist is I copy oil paintings in watercolor and watercolors in oil.

Joaquín Sorolla’s oil “Child in the Water,” and White’s watercolor copy

For example, I love this work of Sorolla called Child in the Water — a masterclass in lost and found edges. I try not to spend more than 30 to 40 minutes per study. The point is to capture the major impact of the work, not the colors or details. Sorolla was great at simplicity and focus.

Lesson learned: See where “the big moves” are. In this case, it’s the white blouse catching the bright beach sun, echoed in the froth of the waves. These lights come forward and all else recedes. The trick is to spot these relationships in nature and express them in your own way.

John Singer Sargent’s watercolor “Fumee D’ambre Gris” and White’s copy

This iconic masterpiece by Sargent called Fumee d’ambre Gris is an excellent study in cool and warm. It’s a terrible copy on my part, but the main thing is the play of light throughout the composition to capture the sense of light coming through fabric. This will be a handy lesson to remember when it’s warm enough to paint sailboats.

Lesson learned: This is actually quite colorful without using a broad spectrum of color. By keying everything down to a white family of values and temperatures, the viewer becomes more nuanced in his viewing. Subtle variations become more apparent. I want to look for this same problem. It is magical when a painter is able to suggest light bouncing off the opposite side of fabric as in a sail or sheets of laundry on a line.

Sargent’s oil painting “A Spanish Figure” and White’s watercolor copy

Continuing with Sargent, I chose a painting with a full range of tones, from very dark to white. I experimented with a paintable watercolor ground from Daniel Smith on Masonite panels, which feels like painting on plaster at first but becomes more receptive as the layers dry. I like it for its color saturation. In general, I keep these studies very loose and small — no more than 6 x 8 -inch panels.

Lessons learned: By copying work like this I become attuned to Sargent’s decision making. I am aware of his attention to nuanced passages in the study and also where he merely indicates a texture or shape. I learned from my copy that I have a tendency to use more chroma than I actually see — not a bad thing, just something to keep in mind. Also, I came to the conclusion that I may want to use the look of a sanded surface in a plein air piece some time. Next chance I get, I’ll bring a few of these panels along just in case I see an old weathered wall with an angel standing nearby. (wink)

Sargent’s “Head of a Capri Girl” and White’s copy

Portraits don’t rely on good weather; only a model is required, but when none is available who better to copy than Sargent? A good portrait demands a level of precision that is so elusive in watercolor, but it didn’t stop me from trying my hand at copy of his Head of a Capri Girl.

Lessons learned: This exercise helped me see where edges are hard or soft, to apply color wet-into-wet at the right time so as not to create disturbing “blooms,” and to successfully hint at flesh and bone beneath the surface of the skin. As if that wasn’t challenging enough, it was important to create a believable head, where both eyes belong to the same face and then to add a believable expression. Again, my copy isn’t very accurate, but the point was to learn how to craft volume with watercolor in a quick and gestural way. There is more power in the way the pupil of the eye disappears into the shadow of the eye socket than if I tried to paint every little eyelash and fold of skin.

Sorolla’s “Beach in Biarritz” and White’s copy

I’ll often make several of these studies every evening, copying maybe three or four of my favorite master works, and then choosing a “not so favorite” and learn why the artist was interested in a particular play of light or composition.

Lessons learned: This small study by Sorolla called Beach in Biarritz is a lesson in connections. Detail and texture take a back seat to the interactive nature of cool grays. We see form and volume, and we can almost sense texture, but in fact that is mostly taking place in our own heads. Careful inspection shows us that none of that is present. Sorolla has, in a sense, made us co-painters with him, and that to me is the most satisfying of aspect of his paintings. I am transported to a moment in time. My imagination comes alive, and I live in Spain a century or more ago — miraculous when I consider it’s just a few spots of color artfully arranged!

Sargent’s oil “Moroccan Street” and White’s watercolor copy

In this example by Sargent, we have big, simple shapes and a play of cool and warm blues and whites. While working on the copy, I asked myself, what did Sargent see when he set up his easel? What did he learn while painting? Was he happy with the result? He seemed to be fascinated with the temperature changes in white objects — something Sorolla also worked on.

Lesson learned: This example celebrates the abstract nature of light and shadow, and of cool and warm planes of color. It goes to show you can make a compelling painting from just an arrangement of white walls.

Sargent’s watercolor “Muddy Alligators” and White’s oil copy

Going from a watercolor to an oil copy is quite a different exercise altogether. I think I learned more about Sargent’s mastery of changing temperature inside of a shadow by trying to re-create them in oil.

Lessons learned: When copying the iconic painting of muddy alligators sunning themselves on a bank, my first observation was the impossible white of the paper. White paint cannot come close. I became more aware of how the sharp edges create the baking hot atmosphere of the scene.

In the oil paint copy, I saw where I could drag paint over an area to give it the feel of rough paper. I’m going to do a few more of these oil copies of great watercolors because on the one hand, I notice more subtleties in the watercolor, and on the other hand, I am intrigued by the richness of oil paint in layering, which I seldom do in watercolor. I also noticed how I could not bring myself to use that cobalt blue color in the shadows. They work wonderfully in the watercolor, but I couldn’t pull it off in oil — something to strive for, I suppose.

In Conclusion

By translating a work in another medium I become conscious of the extraordinary ways that my choice of medium plays into the portrayal of mood. I try to celebrate the inherent qualities of each medium and exploit them for their strengths. If you’re interested in doing these exercises in the warmth of your studio, I recommend the French Impressionists, as they are good for copying, especially Sisley and Pissarro. Pick your own favorites and mix up the media a bit. Notice how easily blends happen in watercolor that take more care in oil. One of the main benefits you’ll find is that it forces you to not slip into autopilot.

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