Sports & Entertainment Marketing Researching & Preparing Your Final Group Project

1. Use Menus: Sports >> Team Sports >> select your sport
2. Under Market Research (on left), look at Market Summary (under fan market)
3. Towards the bottom, go to Premium - Fan Studies Special Data Extracts

***For WNBA teams, use the Premium - Fan Studies, which have data at the league level only***

Copy/Paste the most applicable report title into the main search box:

• Target audience: Concert & music festival goers in the United States
• Target audience: Theater, ballet & opera goers in the United States
• Target audience: Comedy & cabaret event goers in the United States
• Target audience: American football fans in

***The last suggestion will find reports on NFL fans in other countries for NFL International Games***

PROJECT PART TWO

Business News

Consider what external sources say about your organization

Why use library databases?

1. SEARCH ONCE: A database covers multiple information sources
2. CREDIBLE SOURCES: AUL has vetted these platforms
3. TARGETED SEARCHES: Search features are more robust than Google
4. RESPONSIBLE USE: Include citation builders

Building Your Search

• Put quotes around several words to search for a phrase: "Cleveland Guardians" finds the phrase
• Create complex searches using AND and/or OR
• Use a wildcard to search for various word endings: sponsor* = sponsor, sponsors, sponsorship

Search Strategies: Examples

Which Library Databases?

***Databases listed first are more likely to have relevant information for this assignment, so work through the list in the recommended order***

***Don't forget to look at: Team and League websites, social media accounts, and apps***

PROJECT PART THREE

Adobe Express Presentation