2024 Annual Report The Carrot Project

Programs Staff

Benneth Phelps | Executive Director

Amanda Chang | Relationships & Sector Development Coordinator

Jeff Cole | Client Services Specialist

Genevieve Goldleaf | Development & Communications Coordinator

Julia Grigg | Deputy Director

Our Vision

We envision a resilient farm and food system, where successful farms and agricultural businesses are increasing in number and diversity, and are contributing to New England’s economic, environmental, and social well-being.

The Carrot Project supports agricultural businesses, securing their futures by breaking down financial barriers and building their paths to sustainability. We do this as business advisors and through education, advocacy, and research.

We address the most important gaps at the intersections of financial security, economic justice, financial barriers to farmland access, and farmers’ abilities to weather major disruptions.

Programs Overview

The Carrot Project combines on-the-ground programs with research, collaboration, and advocacy to create transformational change on farms, across our New England region, and at a national scale.

Our personalized services have a long track record of increasing farm profitability because we work side-by-side with farm and food entrepreneurs to achieve their business goals and thrive long-term.

Uplifting Entrepreneurs

The Carrot Project delivers business viability services in Massachusetts, Rhode Island, Connecticut, New Hampshire, and Maine, serving:

  • Start-up, early-stage, scaling, and established farm and food businesses.
  • Farmers and fishers who use sustainable methods and sell some or all of their products locally or regionally.
  • Food entrepreneurs who source and sell some or all of their goods locally or regionally.

We provide information, training, skill-building, and capital within a carefully crafted ecosystem of support.

Our work centers on working one-on-one with farmers to push through critical challenges and build lasting success.

Services Accessed

Outcome-Based Services are high touch, often multi-year support services including 1:1 business advising, coaching, training, and workshop engagement over 5 hours. Educational Services include online video and webinar views, or workshop and 1:1 engagement of less than 5 hours. Business outcomes are not measured for these services.

Income Level at Beginning of Service

Based on HUD median household income data, representing a subset of clients for whom we have household income figures.

Stage of Business

Pre-Revenue: within 12 months of earning revenue; Startup: within their first year of operation; Beginning: operating for 2-10 years; Established: operating for 10+ years

Client Outcomes

These outcomes represent clients who completed outcome-based services in 2023.

Uplifting the Sector

The Carrot Project’s Agricultural Viability Alliance program connects farm, food, and forestry viability advisors in New England and the Hudson Valley.

These advisors work with farmers to build resilient businesses, access markets and farmland, execute business transitions, and achieve other goals.

Regionally, we offer a community for advisors to access professional development and mentorship, so they can do their best work.

Nationally, the Alliance brings advisors together to advance policy that ensures consistent funding for business assistance — so the groundbreaking work our network members have spearheaded for decades will be built into the sector long-term.

Together, Carrot and the Alliance are working to ensure all farm and food entrepreneurs have consistent access to the high-quality business assistance they need to thrive. Learn more here.

Advisory Board

Adam Bishop | Maine Farmland Trust

Jess Brooks | Sunwealth

Apolo Cátala | Oasis on Ballou

Christopher Laughton | Farm Credit East

Claire Morenon | Community Involved in Sustaining Agriculture

Dorothy Suput | DSuput Consulting, The Carrot Project Founder & Former Executive Director

Holly Fowler | Northbound Ventures Consulting

Kalila Booker-Casano | Health & Environmental Funders Network

S. Maham Rizvi | Daisa Enterprises