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What are some of the biggest challenges you’ve faced as a female entrepreneur or communications leader?

Jacqui: Recently, I’ve been reflecting a great deal on the decision I made more than 20 years ago to move to the suburbs months before I gave birth to my daughter. A year later, when I returned to my job in the heart of the city, I was caught in a cycle of commuting to and from work, arriving at the daycare centre before extra fees kicked in at 6:01 p.m. There was little room for networking and growing professional relationships. While my priorities as a new mom rightfully shifted, perhaps I veered too far away from what I needed – vital opportunities to build and deepen my connections.

Maureen: I’d say being interrupted in meetings and conversely finding it difficult to jump into a conversation. I know it seems like an absurd statement – not wanting to be interrupted but not comfortable with interrupting others – but early on in my career I’ve stood in that space for years.

One of my mentors shared with me her experience and subsequent solution to overcoming both challenges with a methodology called compliment and build. You wait for the other person to finish, take a breath, compliment them and then build on what they were saying. It’s worked for me so far, I’d say 95% of the time. The other 5%, I usually let go as I ask myself, how important is it? Usually, it’s not the hill I want to die on, so better to let it go.

Andrea: Despite the prevalence of women in our field, finding diverse female role models in leadership positions remains challenging. While there are powerful female voices out there, I often find the loudest voices still come from men. I deliberately invest extra time looking for strong female leaders who reflect different paths to success.

How can organizations better support women of colour, 2SLGBTQ+ and other marginalized groups?

Jacqui: For an organization to have strong diversity, equity and inclusion practices, strong leadership is foundational. So, I believe we have to start there. DEI is nurtured within a solid, people-first, values-based culture. Without this at the core, it can be harder for individuals from marginalized groups to flourish.

Maureen: While allyship in the workplace is important, it’s not yet at the place of effectiveness to show inclusive leadership with marginalized groups – outside of a few that fall into tokenism. There’s a real appetite for allies to show more inclusive leadership whereby they advocate for those who don’t get tapped on the shoulder to ensure other leaders are aware of their unique and valuable talents.

Beyond having formalized workplace training for allyship, there are readily available actions that leaders can take. These include amplifying the voices of colleagues from marginalized groups in meetings, championing equitable employment practices, supporting minority groups into leadership roles and learning about unconscious bias in the workplace.

Andrea: I’m extremely hesitant to speak for women of colour, 2SLGBTQ+ and other marginalized groups as I believe we should focus on amplifying their voices while letting them lead the conversation.

Instead, here’s an idea to begin a conversation. Many organizations can begin by greatly reducing their reliance on traditional top-down approaches for new ideas and initiatives. Giving voice to everyone empowers individuals to develop professionally and see themselves in leadership roles. This approach can create pathways for marginalized groups to gain valuable experience while simultaneously developing the organization's future leaders.

What changes do you hope to see in the next decade regarding DEI and gender parity in the workplace?

Jacqui: DEI training cannot be a once-and-done thing in the workplace. It has to be ongoing, with practical applications taught and tested over time. I also believe we need psychologically safe spaces to have honest and open conversations that get at the intersectionality of all of our identities. This will ensure that we can come to better understand the people we work with.

Maureen: To quote the incomparable Helen Reddy’s timeless classic song, I am Woman:

But I’m still a little embryo / With such a long, long way to go / Until I make my brother understand

Quite simply, it’s going to take understanding from leaders within the infrastructure that the playing field needs to be levelled: salaries, access to opportunities and support in attaining promotions. I also call out continuing to address sexual harassment. Perhaps it’s not as blatant as it was in the past, but it still exists. Women need to support each other on this front and rally for change as a collective.

Andrea: Working in communications at a school board showed me the power of generational change. Each generation builds on our collective understanding, making us stronger. In the next decade, I look forward to seeing today’s youth become tomorrow’s leaders, bringing their fresh, inclusive perspectives. My hope is that eventually, DEI and gender parity become so embedded in our culture that they’re no longer concepts we need to teach — they simply become how we naturally operate as a society.

What advice would you give to young women looking to start their own businesses or break into leadership roles in their careers?

Jacqui: To coin an old adage, failing to plan is planning to fail. So, have a career roadmap with milestones that you want to hit two, five or 10 years from your starting point. Stay nimble to navigate the forks in the road that will arise; but with your roadmap, you’ll always have an anchor.

Maureen: Know what you want, know who you are and know how hard you’re willing to work for it. This is a path that comes with many bumps and politics that can leave you despondent about continuing the journey – but you must. Garner the right support by finding your tribe: women and allies who see your worth and will offer a safe space to converse, opportunities to learn and leadership experience to grow. It can be done but not without some pitfalls along the way.

I’ve used every mishap I’ve encountered to propel me forward and I’ve been fortunate to cross paths with some incredible leaders along the way. And even the not-so-great leaders are equally powerful because they teach you what you don’t want to be in your future role. Keep striving and remember that you’re worth it.

Andrea: Get out there and find your inspiration. Start by joining a mentorship program — IABC/Toronto offers an excellent one — where you can speak to and learn from someone who’s navigated similar paths and can guide your career development. Regardless of your career stage, there is no better time than now to envision your future and take action toward your goals.

Diverse Threads is an ongoing series that explores the journeys and stories of professional communicators who are actively working to embed diversity, equity and inclusion best practices in their clients’ organizations. If you have a story you'd like to share, please email Toronto-sig@iabc.to and we’ll follow up. We welcome submissions from both PIC and IABC/Toronto members.

PIC PERSONALITY: Meet Yasmine El Shafei Khalil, SCMP

By Sue Horner, SCMP

You joined PIC as an independent but things have changed. Tell us about your journey.

I co-founded Multiplier Consultancy with my husband in 2019, after relocating to Canada. With a background in PR and organizational performance, I identified a gap in the consultancy market: the need for an integrated approach to marketing communications, human resources, strategic planning and leadership coaching. Initially focusing on HR and organizational development, Multiplier Consultancy expanded to offer a suite of services, from talent acquisition and management to internal communications and executive coaching.

My vision for the consultancy was fueled by a passion for sustainable impact that was nurtured early on. Even when I was working at the agency side, I always loved to create sustainability plans and suggest partnerships with key non-profit organizations for corporate partnerships. I believe that “purpose communications” create positive connections with brands and strengthen the corporate reputation and image.

Then earlier this year, I heard about an opening at COSTI, a leading non-profit in Canada that had always been on my radar. I was hired, and now lead the development of strategies that amplify COSTI’s voice in the sector, elevating the impact of the organization on the lives of newcomers to Canada.

This role allows me to fulfill a long-standing personal mission: empowering others to reach their fullest potential and creating sustainable change. It perfectly aligns with my childhood dreams of supporting others, and the fulfillment I experience in seeing real impact is a constant motivator.

What advice do you have for others in communications?

For both business and communications leaders, the key is progress, not perfection. Celebrate small victories along the way and build long-term relationships based on genuine connection and value creation. Be proactive in creating the opportunities you want to see — don’t wait for them to arise. Cultivate a mindset of abundance and confidence, and success will follow.

It’s also important to surround yourself with a supportive network — mentors, coaches, and trusted partners who offer diverse perspectives. This collaborative approach ensures clarity, helps prevent silo thinking and keeps leaders aligned with their vision.

How long have you been an IABC member and what value do you get from your membership?

I have been a proud member of IABC for the past four years and have served on the Toronto chapter board for the past two. I value my membership for the wealth of knowledge, growth opportunities and supportive community it provides. IABC is not just a network but a vibrant space for communication professionals to share insights, celebrate excellence and continually evolve in our craft. For me, it has been a vital resource in my ongoing professional development.

Welcome new members

David McLaughlin (he/him)

Toronto | McLaughlin Writing | LinkedIn | 416-428-7454 | david@mclaughlinwriting.com

David McLaughlin is a writer specializing in executive communication, with a particular talent for speeches. He helps leaders communicate with clarity and empathy, offering writing and advice informed by experiences supporting heads of government and non-profits. He’s developed his writing talents working as a public servant and political staffer at every level of government in Canada — a career highlight was joining the diverse team at the TORONTO2015 Pan Am/Parapan Am Games, where he supported CEO communications.

Teresa Pagnutti (she/her)

Toronto | Teresa Pagnutti Communications | LinkedIn | 416-230-0172 | teresa.pagnutti@gmail.com

Teresa Pagnutti is a skilled communications and public relations expert specializing in strategic communications, media relations and versatile writing. With a passion for delivering innovative solutions, she offers strategic counsel and issues management to clients in various sectors, including financial services and not-for-profit organizations. Teresa partners with purpose-driven clients to craft authentic narratives and implement measurable communication plans, ensuring impactful storytelling and effective collaboration.

Member news

Cathy Cowan (she/her) of C&C Consulting says she’s “honoured to be included in such esteemed company” as a #WeLeadComms honoree. Called “a communications trailblazer with a heart for making the world a better place,” Cathy was chosen for “channeling her decades of marketing communications expertise into helping nonprofits and socially conscious businesses amplify their social impact.”

#WeLeadComms is an initiative started by Mike Klein, SCMP, to recognize IABC members and other leaders all over the world who are actively making a difference to the profession. Mike recognized Sarah Manley Robertson, SCMP, ABC, Prosci, in 2023; Cyrus Mavalwala, ABC, MC, in 2023; and PIC ourselves in 2022.

Alix Edmiston, ABC (she/her), received the Best Woman in Tech award at eChannelNews’ annual Reseller Awards gala in February. Alix is a consultant with global open source software developer Red Hat. Her passion is working with women and allies to fight for equality, and the award recognized her gender diversity advocacy. She’s pictured above with fellow gender diversity advocates Glynis Devine (left), who shared how Alix’s two strong Scottish grandmothers have shaped and guided her life, and Gerlina Ringe, who chairs ECN’s Women in IT Committee.

Matisse Hamel-Nelis, ADS, CPACC (she/her), has co-written a new book on accessibility “for anyone who wants to communicate with heart, purpose, and inclusivity, whether you’re a PR pro, marketer, or simply someone who believes in the power of accessibility.” Available for pre-order on Amazon; coming out Oct. 17, 2025.

March 26: The communicator’s guide to professional presence

Strong client relationships and a polished virtual presence can set you apart in today’s fast-paced, digital-first world. Join us on Zoom at 4:30 p.m. on Wednesday, March 26, to learn the art of client connection and virtual professionalism that will help you build long-term client relationships.

Melody Gaukel, Senior Vice President, Proof Strategies, will discuss how her firm builds client loyalty through creative client relations. Then PIC member Kathryn Hollinrake, President of Kathryn Hollinrake Photography, will present tips to maximize your professional presence on Zoom meetings.

Fees are $15 ($16.95 with HST) for PIC and other IABC/Toronto members, or $30 ($33.90 with HST) for non-members.

May 6: A networking social for independent communicators

Join PIC at 6 p.m. on Tuesday, May 6 for a casual evening of networking, engaging conversation and collaboration with fellow independent communications professionals. This is the perfect opportunity to catch up with familiar faces, make new connections or explore potential partnerships.

We’re adding a fun twist with Improv for Connections, led by Tracy Shea-Porter. As co-founder and CEO of Yes Unlimited, Tracy blends creativity, strategy and the power of “Yes, and” to transform how leaders and teams develop listening skills, build trust and foster collaboration. Through playful exercises (no performance required!) for a portion of the evening, you’ll have the chance to connect with others in new and unexpected ways.

One lucky participant will win a copy of Tracy’s book, The "Yes, And" Business Evolution. Additional copies will be available for just $15 (cash only).

It all takes place at the Duke of Cornwall (St. Ives Room), 400 University Ave., Toronto. Free for IABC members; $25 ($28.25 with HST) for non-members. Drinks and appetizers are available for purchase on your own tab.

Let’s share some laughs, swap stories and strengthen our network. Hope to see you there!

Is your profile on the PIC member list current?

As a PIC member, you can promote yourself at no charge on the PIC member list, which is updated quarterly on the IABC/Toronto website. Your listing can include your name, preferred pronouns, company name, city, email address, telephone number (if you wish), website URL and a brief description of your business (about 80 words). Send your new or updated listing by Thursday, March 27 to Kathryn Hollinrake, our Director, Membership, at kathryn@hollinrake.com.

See you on social media!

Build and strengthen your connections, advance your business and network with other PIC members on social media. In case you missed them, recent posts shared on our social media channels include these:

Flashback to this 3x3+1 on empowering women, featuring Meredith Adolph, Linda Andross, ABC, MC, Priya Bates, ABC, MC, SCMP, IABC Fellow, and Nathalie Noël.

PIC members Linda Bicho-Vachon, Matisse Hamel-Nelis and Kathryn Hollinrake shared their thoughts on International Women’s Day in 2024, in conversation with Jacqui d’Eon, P.Eng., ABC, MC.

International Women’s Day may be done, but you can still take action #ForAllWomenAndGirls. Here are six government actions needed to unlock gender equality, like full and equal decision-making power.

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Who we are

Professional Independent Communicators (PIC) is a special interest group of IABC/Toronto. PIC’s mission is to support independent IABC/Toronto communicators through professional development, networking and marketing. The Buzz informs members about upcoming events, shares professional development tips from past meetings and keeps us connected.

IABC connects communicators from around the world with the insights, resources and people they need to drive their careers and their professions forward.

Editor: Sue Horner, SCMP

Executive team

Chair: Andrea Walasek | Past Chair: Marie-Lauren Gregoire Drummond, SCMP | Membership: Kathryn Hollinrake | Communications & Social Media: Brent Artemchuk, Sue Horner, SCMP | Programming: Catharine Heddle, Trish Tervit