World Breastfeeding Week: August 1 – 7

2025 theme: Prioritize breastfeeding, create sustainable support systems.

Organizer: World Alliance for Breastfeeding Action (WABA)

Hashtag(s): #WBW2025

Messaging:

All governments should invest in policies and interventions that enable breastfeeding — because when we support breastfeeding, we’re supporting both people and the planet. Explore @aliveandthrive’s Green Feeding Tool which calculates breastfeeding as a carbon offset. https://greenfeedingtool.org/#/

Supporting breastfeeding for a healthier planet requires creating a sustainable environment where breastfeeding is prioritized.

Breastmilk is nature’s perfect first food, tailor-made for babies providing all the vitamins, proteins and fats that they need for the first 6 months. It is a critical part of a sustainable food system.

Breastfeeding creates almost no waste and uses very few natural resources, making it a key component of a sustainable food system. Lasting breastfeeding support systems contribute to a healthier planet for future generations.

Social Media Graphics:

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National Breastfeeding Month (US): August 1 - 31

2025 theme: Forward Together

Organizer: U.S. Breastfeeding Committee

Hashtag(s): #NBM25

Messaging:

When it comes to giving babies the healthiest start to life, breastfeeding is unmatched. But too many women face too many barriers to breastfeeding. We’ll keep advocating to support women and families on their breastfeeding journeys through policy and systems change.

Breastfeeding is not a one-person job. It requires encouragement and support from skilled counsellors, family members, health care providers, employers, policymakers and others.

Protecting, promoting and supporting breastfeeding is a shared responsibility. Everyone has a role to play.

Social Media Graphics:

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