Executive Summary
With nearly a decade of communications and integrated marketing experience, I have a proven track record of leading data-driven strategies through executive communications, thought leadership, media/press relations, content ideation and development, digital strategy, and multichannel marketing campaigns. With a laser focus on KPI’s and performance impact, I have successfully led and scaled campaign initiatives, developed brand narratives, secured fundraising support and stakeholder buy-in, and collaborated with cross-functional teams. My expertise includes content creation and strategy across multiple platforms, from conceiving and articulating micro-brands to developing compelling narratives, expanding brand presence, and generating calls to action and engagement.
My diverse background, which encompasses experience in government, NGOs, academia, museums, and multinational corporations, enables me to navigate complex organizational landscapes with ease, adapt quickly to diverse environments, and craft tailored strategies. Central to my professional ethos is a deep commitment to diversity, equity, and inclusion. I view these principles not only as prerequisites for an equitable world but also as fundamental values for any thriving organization.
My background in academia has instilled in me a deep appreciation for details, which has proven invaluable in content publishing and marketing. I have excelled in conveying organizational needs across various media, prioritizing engagement and innovation. My work combines visionary thinking with meticulous attention to detail and colleague relationship management. I am adept at crafting impactful narratives grounded in data while navigating the evolving digital media landscape.
SKILLS
Building Brand Narratives | Project Management | Digital Content Management| Strategic Content Planning | B2B and B2C Marketing | Budget | Strategic Communication | Website Supervision | Data Analytics and SEO | Content Pipeline Management | UX Development | Team Building and Management
Media Risk Assessment | Deep Knowledge of Traditional and New Media | Social Media Coordination | Team management | Paid Media Assessment | Executive Communication
Work History
Senior Digital Content and Marketing Manager.
01/2021 — Current
Milken Institute | Washington D.C., U.S.A
- Supervised all social and digital platforms from editing blog content to social media output.
- Oversaw Email Marketing (from Fund Raising to Newsletters) of 200K across platforms.
- Improved engagement, impressions, and overall performances through consistent messaging, audience segmentation strategies, and dynamic content creation.
- Oversaw 50k paid media budget per month and 800k digital media budget.
- Supervised a 10-person external digital agency team.
- Oversaw the creation of Podcasts, Videos, and Graphic assets across platforms.
- Collaborated with Thought leadership teams across the institute.
- Built the Digital Strategy from scratch and garnered a 300% increase in engaged followers and brand evangelists over eight months.
- Launched Programs with Coursera, IBM, Google, and Meta impacting 200,000 Americans.
- Raised over 500K in gifts and donations through digital outreach and donor engagement.
Supervisory Content Editor
01/2016 to 01/2021.
Conde Nast International (Deux Paris) | Paris, France
- Prepared, rewrote, and edited 25 pieces of content per week to improve readability and impact.
- Developed and optimized online and print strategies to maximize coverage, advertiser funding, and subscriptions.
- Reviewed reports and recommended changes to improve copy flow within B2B and B2C constructs.
- Assigned various topics and story concepts to 15 writers for coverage.
- Built productive relationships with writers, artists, designers, photographers, and other professionals to successfully maintain the high standards of fashion journalism.
- Planned budgets worth over $100,000 and negotiated contracts with 25 freelance writers.
- Pitched content strategies and managed publishing asset acquisition.
- Supported design team by helping develop layouts and collaborating with production professionals to create print publications.
- Worked with graphic artists, post-production team members, and other specialists to produce captivating content.
- Guided and motivated staff to achieve demanding targets under tight deadlines.
Digital Media Engagement Consultant
01/2015 to 01/2016
The Office of the Vice President of the United States Joseph R. Biden | Washington D.C.| Istanbul, Turkey
• Prepared Media Content for Dr. Jill Biden and U.S. Consulate in Istanbul.
• Accompanied the Vice President and the Second Lady to High-Level meetings in Turkey. • Provided Guidance for Social Media Placement to the in-house White House team.
References
David Connell | Special Advisor| US Department of State| Bureau of African Affairs | Phone: 202 870 8967 | Personal Email: dc1768@gmail.com | Relationship: Professional. Head of Public Diplomacy in Turkey during Dr. Jill Biden's visits.
Irini Louisa Andrikopoulou | Creative Director | Lefkon | Phone: +30 6972728124 | Email: info@lefkon.gr | Relationship: Professional. Conde Nast/ Deux Paris colleague.
Sabu Mathai | Research Director | Gartner Consulting | Phone : (202) 361 0750 | Email: Sabu.Mathai@gartner.com | Relationship: Professional. Former Colleague and Head of Thought Leadership at Milken Institute.