How To Use This Toolkit - How To Get Involved - Sample posts - Campaign visual assets
Welcome to the Nature Is Also Blue social media toolkit for COP 16! This toolkit provides you with sample posts, hashtags, and visuals to help amplify the campaign’s focus on ocean biodiversity. With a clear, unified voice, we can ensure that the ocean receives the attention it deserves at COP 16 and beyond.
how to use this toolkit
- Customise: Feel free to adjust the sample posts to fit your organisation's voice and audience.
- Share: Use the key hashtags to connect your posts to the broader Nature Is Also Blue campaign.
- Engage: Follow along with campaign activities at COP 16 and encourage your community to participate in supporting a Blue CBD COP 16.
By using this toolkit, you can help amplify the message that Nature Is Also Blue and ensure ocean biodiversity gets the attention it deserves at COP 16.
How to get involved
Encourage your audience to engage and take action:
SHARE YOUR SUPPORT:
- Post about why ocean biodiversity matters to you and tag #NatureIsAlsoBlue and #CBDCOP16
- Take photos of the Blue Handprint and Nature Is Also Blue campaign posters and share your photos on social media tagging #NatureIsAlsoBlue and #CBDCOP16.
- Wear the Blue Nature bracelet if you're attending CBD COP 16 to show your support and remind attendees that Nature Is Also Blue.
USE THE BLUE HANDPRINT:
- Use the Blue Handprint in your event promotions: Highlight any key events during COP 16 that your organisation or others are hosting and contribute to the ocean calendar of events.
- Email Banner: Add the temporary email banner to your email signature from October 21 to November 1, 2024.
- Profile Picture: Add a temporary Blue Handprint to your profile picture on social media.
SAMPLE POSTS
GENERAL POSTS
POST 1
While much of the conversation at #COP16Colombia will focus on terrestrial ecosystems, it is crucial that the ocean receives the attention it deserves. Join me in reminding governments that from the High Seas to the deep ocean, from the coasts to the poles, #NatureIsAlsoBlue 🌊
POST 2
🌊 The ocean community is joining forces to ensure ocean #biodiversity gets the attention it deserves. From the High Seas to the deep ocean, from the coasts to the poles, #NatureIsAlsoBlue 🌊 🖐️ It’s time for greater ocean attention at #COP16Colombia!
POST 3
Arriving at #COP16Colombia in Cali 🇨🇴? You’ll see our blue handprint everywhere! 🖐️ It’s a reminder that the ocean is an essential part of nature’s biodiversity. Join us in raising awareness that #NatureIsAlsoBlue 🌊
HIGH SEAS
🖐️ Did you know the #HighSeas cover nearly half of the Earth’s surface? Yet they remain vulnerable to overexploitation. #NatureIsAlsoBlue, so at #COP16Colombia, we’re pushing for strong commitments to protect the High Seas. #OceanBiodiversity #RaceForRatification
ANTARCTICA
#Antarctica is home to some of the most unique marine species on 🌏 yet its ecosystems are under threat from human activity and #ClimateChange. At #COP16Colombia, we call for stronger protections to safeguard the #SouthernOcean.🖐️ From the Coasts to the Poles #NatureIsAlsoBlue 🌊
DEEP SEA
The deep sea needs our voice at #COP16Colombia! 🌊 We’re reminding the world that from the deep to the poles, #NatureIsAlsoBlue. 🖐️ Join us in reminding world leaders that we must #DefendTheDeep from harmful deep sea mining activities and protect seamounts #OceanLifelines
CAMPAIGN VISUAL ASSETS
- Blue Handprint Icon: Available in multiple formats for use across posts and visuals.
- Social Media Cards: Available to download in landscape, portrait and square format.
- Social Media videos: Available to download in landscap and portrait format.
- Email Banner: Add the Nature Is Also Blue email banner to your email signature.
- Profile Picture: Add the Blue Handprint to your profile picture on social media.
- LinkedIn Banner: Add the Nature Is Also Blue banner to your LinkedIn account.
- Animation: Share the animation on your Social Media channels.
- Blue Handprint Stickers: Spot the campaign stickers at the COP 16 venue.
- Airport Ads: Spot the Nature Is Also Blue Ads at Cali Airport.
Thank you for your support in making the ocean's voice heard at CBD COP16!