Gummy Supplements
Brief: A product label design for the first gummy product line of a Korean ginseng dietary supplement brand. In-house project. Industry: FMCG / Health Supplement Scope: Branding, Label design Design Approach: The design needed to communicate ingredient information while maintaining visual appeal to stimulate appetite. Flavor-specific color palettes were used to convey sweetness intuitively, and ingredients were simplified into silhouette formsto communicate information clearly without adding visual complexity. Ginseng, the brand’s signature ingredient, was expressed through ginseng flowers and leaves as background elements to create an original yet friendly and nature-oriented impression.
Vring
Client: Mobile VR experience truck attraction Industry: Entertainment / VR Scope: Brand identity & collateral, Vehicle wrap Design Approach: The client preferred a serious, impactful style defined by a single focal point, similar to industrial brands like Samsung. However, the playful sound of the name and the entertainment nature of the service created a gap with this direction. To address this, decorative elements were avoided, and the letterforms themselves were used to suggest the shape of a truck, allowing the service’s engaging character to emerge naturally within a minimal visual language.
Butterfly Dream
Client: Video production studio Industry: Advertisement / Video production Scope: Logo design Design Approach: The significant length difference between the two words made visual balance a key challenge. To achieve the refined and chic tone requested by the client, right alignment was used to create an editorial tension, and an underline extended from the 'M' was introduced to visually balance the weight between the two words.
Share
A VR horror short film. Industry: Entertainment / Film / VR Scope: Title design, Poster/Flyer design Design Approach: To emphasize a mysterious atmosphere, the surroundings were darkened so that only the character and key objects retained color. The title typography was created in a handwritten style with repeatedly layered strokes, expressing the character’s obsessive psychological state.
DuuDuu
A new history education service where users explore metaverse-based heritage sites as an avatar, guided live by a tour expert. In-house project Industry: Education / EdTech Scope: Logo design, Content production Design Approach: As a new type of service, the logo symbol was combined with the logotype to provide a more intuitive explanation of the function. An emblem-like mark was developed to support quick recognition, helping communicate the nature of the service at a glance while strengthening brand awareness.
Digiwill
Client: Digital classroom equipment manufacturer for schools Industry: Education / Classroom technology Scope: Logo design Design Approach: The key challenge was visualizing the brand vision “using digital technology to help people.” The double “L” was transformed into a wing shape to express uplift and progress, conveying a positive and forward-looking brand message.
Turtle Beat
A pet turtle heartbeat monitor app that helps you make sure your turtle is alive and well. Self-initiated project. Industry: Mobile app / Productivity Scope: Product concept, Brand identity, UX/UI design Design Approach: The logo symbol and icon were designed with a rough outline to evoke the texture of a turtle’s shell. A heart and waveform motif representing a heartbeat were integrated to communicate the service’s function in a clear and intuitive way.
Chip & Dip
A delivery-first chips-and-dip specialty restaurant. Self-initiated project. Industry: Hospitality / Food delivery Scope: Product concept, Brand identity, UX/UI design Design Approach: The goal was to visually convey the crisp texture and enjoyment of eating chips. The dots of “i” were replaced with triangular shapes, and zigzag lines were introduced to emphasize energy and playfulness.
Soon Up
A simple alarm app that automatically sets your wake-up time based on local sunrise—so you wake up with daylight, without extra setup. Self-initiated project. Industry: Mobile app / Utilities Scope: Product concept, Brand identity, UX/UI design Design Approach: An emblem resembling a checked sun was created to represent the core function intuitively. In the logotype, “UP” is positioned as if pushing “SOON” upward, evoking the feeling of waking up and starting the day.