We encourage all Global Shapers to create marketing materials, media campaigns and branding to promote your hub and increase its visibility locally. When you do, please keep in mind the following standards.
Branding
Colours
The Global Shapers Community uses four main colors for all our branding materials. They are:
- Dark Blue: #07549C
- Electric Blue: #0053F1
- Black: #000000
- White: #FFFFFF
Logos
Hub Logo: Every hub has its own unique logo, provided when the hub opens. Should you not find it, please do not try to recreate one yourself, and contact your Community Manager to request a new one from our designer. You are responsible for saving the logo in your hub's team folder and maintaining it in your institutional memory for easy access. Using your Hub logo on both online and printed materials enhances your hub's visibility. Establish clear standards for how others may use the logo to maintain its integrity. For example:
- Use your hub’s logo for all communications and materials related to any activity, project, or event.
- Do not let institutions, companies, or individual Shapers use your hub’s logo without permission.
- Do not alter the logo’s design or color, except for the official colors listed above (official blue design, full black, or full white).
- Ensure your correct Hub logo is listed among project/event contributors on dedicated pages/websites. Do not let your partners omit your Hub logo when listing contributors, regardless of the size of your Hub's role.
Global Shapers Community Logo: Hubs can request to use the Global Shapers Community logo only when collaborating with HQ or with approval from the Impact Council for cross-hub collaborations. For any questions, contact your Community Manager. If granted permission to use the Global Shapers logo, do not alter its design or color. Remember, your views are your own and may not represent the entire community. Unauthorized use of the logo could jeopardize your hub’s participation in the network.
World Economic Forum Logo: The World Economic Forum's logo cannot be used by hubs. The World Economic Forum’s name and logo are reserved for its own activities, initiatives, and meetings. Hubs are not allowed to use the Forum’s logo in promotional materials, as doing so could also jeopardize your hub's participation in the network.
Partner Logos: Acknowledge your partners at all official events, as they are key to our community's impact.
Hub Websites and Domain Names
No individual hub can represent the Global Shapers Community or represent it in any specific region or country. When creating websites or hub-specific email addresses, ensure you represent only your hub.
Do:
- www.globalshapersbangkok.org
- globalshapersmanila.org
Don't:
- globalshapers.org.ma
- globalshapers.es
Referencing your Hub
Do:
- Calgary Hub is part of the Global Shapers Community. The Global Shapers Community is an initiative of the World Economic Forum.
Don't:
- Calgary Hub is an initiative of the World Economic Forum.
Referencing Your Membership
When sharing your engagement with the Global Shapers Community in your networks, for example on LinkedIn, be sure to indicate clearly indicate that you are affiliated with the Global Shapers Community as a member of your Hub, not as an employee. For example:
- "John Smith, member of the Global Shapers Atlanta Hub at Global Shapers Community."
Claiming to work at the World Economic Forum because you are part of a Hub is not accurate and may require amendment by your Curator or Community Manager.
Ensure your personal social media profiles prominently display your Hub name and the Global Shapers Community to enhance the visibility and strength of the Global Shapers brand. Be proud to show the world that you are part of the Shapers Community!
Referencing the community
Direct people to our website and link to our community videos. Here’s some language that you can use:
"Founded by the World Economic Forum, the Global Shapers Community is a network of young people under the age of 30 working together to address local, regional, and global challenges. With more than 17,000 members and alumni, the Global Shapers Community spans over 500 city-based hubs in 150 countries."
Communication on Behalf of Hubs or the Global Shapers Community
Every member should adhere to the principle that the Global Shapers Community is impartial, independent and not tied to any political, ideological or partisan interests, except of being a young entrepreneurial voice in shaping the future. Hub must remain impartial and independent and therefore cannot be formed on any political, cultural, racial, religious or thematic/topical basis. As such, Global Shapers should not issue any statements or messages on behalf of the Global Shapers Community nor any of its affiliated hubs.
Every member should adhere to the principle that the Global Shapers Community is impartial, independent, and not tied to any political, ideological, or partisan interests, except for being a young entrepreneurial voice in shaping the future. Hubs must remain impartial and independent and cannot be formed on any political, cultural, racial, religious, or thematic/topical basis. Therefore, Global Shapers should not issue any statements or messages on behalf of the Global Shapers Community or any of its affiliated hubs.
We encourage Shapers to capture their efforts by writing for the Agenda, starting a cross-hub collaboration, and uploading your project on Forum Spaces (formerly TopLink). This allows us to have the necessary information to amplify your message on our channels.
Social Media and Impact Stories
Do you have an inspiring impact story to share? We strive to highlight stories like yours, but with thousands of Shapers making incredible contributions every day, it's impossible for us to capture them all alone. That's where you come in. Share your story on your social media and with your Community Manager, and we'll work together to amplify your voice. You may be invited to share your hub impact in the Newsletter, participate to the Liveshow, write an op-ed for the Agenda, feature in a video or press release, or be showcased in our annual report or on our website. If you have official videos, raw shots, or photos to accompany your story, please send them to your Community Manager. Let's spread the inspiration together! Let's spread the inspiration together!
The Global Shapers HQ uses social media as a powerful vehicle to amplify impact and elevate the voices of our members and community through:
- Showcasing collective achievements of hubs and their communities.
- Highlighting Shapers' contributions to Forum meetings
- Promoting our community culture.
- Fostering dialogue on critical issues.
Always remember to tag us on social media so we can reshare your hub's great work. Find us on:
Use hashtags to maximize visibility. Here are some we love:
General
- #Shapers
- #ShapersLove
- #ShapePride
Events
- #ShapersSummit24
- #Davos50
- #ShapingDavos
Best practices
Do:
- Use short and engaging text.
- Experiment with catchy headlines and seek feedback.
- Document projects with photos and videos to amplify your story.
- Opt for short videos and eye-catching thumbnails.
- Use emojis for engagement.
- Stay current and relevant.
- Tailor content to local resources and settings.
- Explore what other hubs are doing, and if possible, collaborate.
- Collaborate globally for wider impact.
- Maintain active Instagram and X accounts; consider LinkedIn and Facebook.
Don't:
- Share without understanding.
- Give away all details in a post; if you're sharing a link, let the reader feel compelled to click.
- Use jargon.
- Be overly serious.
- Ignore sensitive topics; show empathy.
- Post without considering if it adds value.
Social media should be engaging, timely, and thoughtful. Ask yourself: Would you engage with this content?
Here are our top four recommended graphic design and video-editing software and apps:
Videos:
- iMovie (Free)
- Blender (Free)
- Adobe Premiere Pro
- Mojo
Graphics:
- Canva (Free)
- Piktochart (Free)
- Photoshop
- InDesign
Posts We Love...
For any questions on social media, communications and branding, please contact communications@globalshapers.org.
Collaborative Inbox
When a new hub opens, HQ sets up an official Google group hosted on Google with the globalshapers.org domain. The Collaborative Inbox feature allows members of a Google group (who have a Gmail account and have the right permissions) to manage a shared email inbox. Some of the main features include sending emails using the hub’s official mailbox, assigning responsibility for a conversation to other group members, mark a conversation as complete, duplicate, or no action needed and search for conversations according to resolution status or assignee. Thanks to Google Groups, all the applications to the hub from the website and the emails sent to this address are distributed to all members of the group, primarily including the hub's email address, and the hub's curatorship emails (if the previous curatorship transferred the manager rights).
Normally, the hub's Curatorship has managerial roles. We trust the Curatorship to use hubs’ Inboxes responsibly. As managers, each one has the possibility customize the Google group's settings to add new members and change the status of each member (Owner / Manager / Member). Managers can also personalize Group’s settings, including Privacy settings:
- Getting started with Google Groups
- Managing group settings and members (who can see and join, set auto replies, change languages, etc.)
- Moderating conversations and using labels
Transition of the Manager Rights
At the end of each curatorship year (30 June) the outgoing Curatorship team should ensure a proper cleaning and maintenance of the hub's documents and platforms, including this Google group inbox. This includes handover of all pending messages and important conversations, removing everyone from the group, and adding the new Curatroship team with the role of managers for them to decide how to manage the inbox during their mandate.
Moving forward, the Global Shapers HQ will favor having the hub's email address (created by Shapers themselves) to be the sole manager of this Google Group to avoid issues related to the transition of manager rights over the years. All the emails sent to this address as well as the website applications to the Hubs would be distributed directly and only to the Hub's emaill address.