Introduction
World Diabetes Day (WDD) is marked on 14 November, the birthday of Sir Frederick Banting, who co-discovered insulin in 1921. Diabetes and well-being is the theme chosen by the International Diabetes Federation (IDF) for WDD 2024-26. This campaign activation toolkit is designed to support you in planning and developing your 2024 campaign. Read on for tips and resources to create powerful campaign messages, publicity materials and social media communications to maximise engagement with World Diabetes Day this year.
With your help, we can put well-being at the heart of diabetes care and make this the most impactful World Diabetes Day ever! If you would like more detailed information on the campaign brand, including our logos, icons, colours and typography and how to use them, please download our 2024 campaign style guide.
Campaign overview
Our World Diabetes Day campaign for a better diabetes life aims to shine a spotlight on the importance of well-being in diabetes care. It will encourage people to openly share their stories, routines, and challenges to create a supportive global community and advocate for better care practices that address not just the physical, but also the mental and emotional aspects of living with diabetes.
Key messages
Campaign Narrative:
For the millions of people living with diabetes, everyday life can be a struggle. They have to approach every part of the day – home, work, school – with constant caution and extra effort. This is the daily responsibility of living with diabetes. Diabetes life forces you to be more resilient, organised and responsible. It means you have to think about everything you eat and take better care of yourself than others – even the simplest task requires many extra decisions. It can mean stigma and bullying. It can make it harder for you to see a brighter future ahead. And if you don’t have access to care, it becomes a matter of life and death.
But while diabetes life impacts both the physical and mental well-being of millions of people, diabetes care is often limited to the management of blood sugar. This leaves many people at risk of being overwhelmed by their condition. This World Diabetes Day let's put well-being at the heart of diabetes care before the condition overwhelms any more people. Let’s open up about the physical and mental strain of diabetes and start the change we need for a better diabetes life.
Campaign Strapline:
For a better diabetes life
This strapline will run across three years. It emphasises the movement towards change in diabetes care that will improve daily life and well-being for those living with the condition.
#DiabetesLife
#DiabetesLife is the main campaign hashtag. Include this on all posts along with the general WDD hashtag #WorldDiabetesDay.
Campaign Definitions:
- well-being: A physical and mental state of being comfortable, healthy or happy.
- support for a person’s / people’s well-being: The interventions that can improve a person’s/ people’s well-being.
- diabetes life: The daily experience of managing the physical and mental challenges of diabetes alongside home, work and/or school life.
Key stats
This World Diabetes Day, we want to help people understand the scale and impact that diabetes has on the well-being of those living with the condition around the world.
Campaign assets
For an impactful World Diabetes Day campaign, clear branding and compelling visuals are essential. They not only enhance your campaign messages and capture attention, but also foster a strong sense of global solidarity in placing well-being at the heart of diabetes care.
- World Diabetes Day logo
- Graphic campaign icons
Printable posters:
- Advocate posters
- Awareness campaign posters
Social media posts:
- Campaign teaser posts
- Campaign launch posts
- Advocate quotes posts
- Awareness statistic posts
- Social media campaign photo frame and video intro and outro overlay
- Social media banner photos
How to get involved
This World Diabetes Day, we’re raising awareness of how diabetes affects many areas of our lives and the world around us. There are many ways for you to get involved and support the campaign in your community.
Share your activity: Are you planning an activity to mark World Diabetes Day? Add your activity to our world map! Whether you’re organising an activity in your local community, workplace, school or online, we want to hear about it!
Here are some ideas to inspire your activities:
- Activities linked to ‘Diabetes and Well-being’ theme for World Diabetes Day 2024-26
- Activities that promote physical activity (Walkathon, fun run, bike rides, etc)
- Events at schools, colleges and universities
- Diabetes screening
- Meetings, exhibitions or fairs
- Local, national and regional media outreach
- Online events and webinars
- Lighting up a monument in blue, the colour of diabetes awareness
- Promoting the blue circle as a symbol of diabetes awareness
Support World Diabetes Day on social media
Social media is a powerful tool to spread the message. We’ll be sharing stories, events, facts, and figures about diabetes and its impact on well-being across our platforms on and around World Diabetes Day. Be sure to follow us on Instagram, Facebook and X (formerly Twitter). Share our content and tag us in your posts to help us amplify our reach!
Planning to use social media in your own campaign? Here are some tips to get you started:
- Share Your Story: Use #DiabetesLife on social media to post about your personal journey with diabetes, focusing on how your well-being is impacted and managed.
- Engage with the community: Like, comment, and share posts that resonate with you and join conversations about well-being in diabetes care.
- Spread the word: Encourage friends, family, and your social networks to participate and raise awareness about the importance of well-being in diabetes care.
- Advocate for person-centric care: Use your platform to raise awareness about the importance of including mental and emotional well-being in diabetes care plans.
Suggested Content Types
- Testimonial videos: Feature real people talking about their personal experiences with diabetes and well-being.
- Polls & surveys: Use Instagram Stories, X (formerly Twitter), or Facebook to run quick polls that drive engagement.
- Personal stories: Highlight community members who use #DiabetesLife to share their stories.
- Challenges & tips: Encourage followers to share their daily routines or tips for maintaining well-being with diabetes.
Hashtags
Amplify the message of World Diabetes Day using our campaign hashtag. This ensures that all social media material relating to the day can be discovered and tracked by those involved.
#DiabetesLife is the main campaign hashtag. Include this on all posts along with the general WDD hashtag #WorldDiabetesDay.
Suggested Talking Points
- Why well-being matters: Well-being in diabetes care is often overlooked, yet it’s just as important as managing blood sugar levels. Physical, mental, and emotional well-being should be part of comprehensive care.
- Shared experiences can inspire: By sharing personal stories, tips, and daily routines, we can create a supportive community that encourages people to prioritise their well-being while managing diabetes.
- Person-centric diabetes care: Comprehensive diabetes care goes beyond medication. It includes emotional support, mental health care, balanced nutrition, and physical activity.
- Empowerment through sharing: Sharing your experience with #DiabetesLife not only helps you feel supported but can also inspire others to take charge of their well-being.
Example Tweets
Use social media to share your key messages and catch the attention of your target audiences. Here are some examples of tweets that you could use:
Click to Tweet: It’s World Diabetes Day! 🌍 Today, we’re launching a movement to put well-being at the heart of diabetes care. Share your experiences using #DiabetesLife to raise awareness of how diabetes impacts well-being. Together, we can make a difference #WDD2024
Click to Tweet: Living with diabetes? Your story can inspire others! Share how you manage your well-being and daily routines with #DiabetesLife. Let’s advocate for better care together #WDD2024
Click to Tweet: Diabetes impacts more than just blood sugar—it affects well-being, too. This #WDD2024, let’s push for holistic care that supports both physical and mental health. Join the movement with #DiabetesLife.
Click to Tweet: Did you know around 1 in 3 individuals with diabetes experience diabetes related distress? This #WDD2024, let’s raise awareness and advocate for person-centric care #DiabetesLife
Copy this poll: How does diabetes impact your well-being the most?
💬 Emotional health
🍽 Diet & nutrition
🏋️♂️ Physical activity
💊 Medication access
Vote and share your experience with #DiabetesLife
Click to Tweet: "Living with diabetes means being resilient every day." Share your own journey and tips for well-being with #DiabetesLife.
Click to Tweet: World Diabetes Day may be ending, but our focus on well-being continues. Let’s keep sharing our stories and supporting each other beyond today. Use #DiabetesLife to stay connected.
Engagement tactics
Add a frame to your pictures
Use our WDD 2024 frame when you’re uploading photos to your social media account and encourage others to use it too. Use our Canva template to drop in your picture.
Example tweet: This year #WorldDiabetesDay is on 14 November and the theme is well-being. Show your support by adding our frame to your photos. Download it at worlddiabetesday.org!
Add an frame to your videos
Use our WDD 2024 frame when you’re uploading videos to your social media account and encourage others to use it too.
Example tweet: This #WDD2024 we’re focusing on well-being! Show your support by adding our intro and outro frames to your videos 🎥 Download them now at worlddiabetesday.org and be part of the movement!
Shares & Retweets
Take a moment to share WDD campaign content with your audiences.
Example Tweet: Our theme for this year’s #WorldDiabetesDay is well-being. We want to spread this message far and wide – so please share & retweet and keep an eye out for #DiabetesLife posts throughout the day.
Continue the conversation
Thank you for joining the #DiabetesLife movement this World Diabetes Day. By sharing your stories, you’re raising awareness and advocating for well-being to be at the heart of diabetes care.
Keep the conversation going beyond today - use #DiabetesLife to connect and inspire change.
For more information and resources, visit worlddiabetesday.org. Together, we can build a better diabetes life.
If you have any questions about the campaign or require assistance to conduct an activity, contact us at wdd@idf.org.
Our partners
Partners of the International Diabetes Federation (IDF) help to make World Diabetes Day a global success by providing valuable support for the development of campaign resources and activities. IDF is pleased to have the support of the following partners for World Diabetes Day 2024.