Check out the highlights from Adobe Summit 2025, including the latest enterprise features coming to Adobe Express, like the Workfront integration, customized home, one-click brand setup, and more!
Feature Spotlight: What’s New & Improved
- ✍️ Animate All Text Only Preset: Bring your text to life with a single click!
- 🗃️ Brands + Custom Groups: Effortlessly organize logos, icons, fonts, and images while quickly applying your brand's unique style to ensure consistency across all content.
- 📔 Instagram Reel Custom Covers: Select a frame, add an image, or upload a frame to ensure your content always grabs attention and stops the scroll!
- 🐭 Presentation Curser Highlight: Use the new cursor highlight to make sure your audience follows your every move.
- 🧸 Share + 'Show all': A centralized hub for all export actions, complete with a search function for quick access.
- 🛠️ Stock Image Filtering: A new interface for Adobe Stock-powered content panels, making it easy to discover assets based on your preferences and format needs.
- 🔢 Tables Enhanced and Simplified: Add bullets and numbering, customize your text with adjustable spacing settings, and use CMD/CTRL + click to select non-adjacent cells.
- 😜 Video Self-Record (Public Beta): Use your device's camera and microphone to capture yourself in action directly within the editor.
The Latest Add-Ons
🆓 Amaze: Transform your designs into physical and digital products, including t-shirts, mugs, posters, ebooks, wallpapers, and more!
🆓 Visla: Create pro-level videos effortlessly. Just enter your script or a webpage URL, and Visla’s smart AI handles the rest.
Voiceover Labs: Generate human-like text-to-speech, incorporating 180 realistic voices into your designs.
“It simplified the process for everyone. Our designers craft core templates, which other team members can then quickly adapt for graphics, presentations, or even videos.”
Accenture boosts efficiency by 45% with Adobe Express! By leveraging Adobe's integrated Content Supply Chain technologies, Accenture has optimized its marketing operations, enabling faster and more effective content production to meet customer demands. This collaboration highlights the transformative impact of Adobe Express on enterprise marketing strategies.
“Adobe Express is changing the way we work — enabling us to deploy cloud-based templates instantly, update them, and distribute them globally.”
AECOM boosts global creative workflows by 92%, driving innovation and enhancing collaboration with Adobe Experience Cloud. This integration streamlines content creation and improves communication with clients and stakeholders, showcasing Adobe's impact on delivering high-quality projects.
Must-watch Adobe Express sessions from Summit 2025
On Brand, on Time: Three Ways to Scale Content Creation with Adobe Express: With content demand soaring, marketing teams need new solutions to scale asset production. Here are three actionable approaches to ease content demand: deploy generative AI for scaled production, build locked templates for self-serve on-brand content, and evolve team roles for greater impact across creative and marketing teams.
Chloe McConnell, Adobe Express Director of Product Management & Matt Hernandez, SVP of Design at Paramount Streaming
Scale Content with GenStudio for Performance Marketing, Firefly Services, and Express: In today's fast-paced digital world, organizations struggle to create, personalize, and scale content quickly without sacrificing quality. Adobe's innovative solutions—GenStudio for Performance Marketing, Firefly Services, and Express—tackle these challenges head-on, empowering teams to achieve new levels of creativity, efficiency, and impact.
Joe Karp, Director Product Marketing for Firefly Services at Adobe, Vikram Viswanathan, Head of Product Marketing, GenStudio at Adobe, Ben Vanderberg, Principal Director, Technical Evangelism at Adobe
Driving Marketing Agility and Scale—Transforming your Content Supply Chain with AI: Marketers are under pressure to deliver impactful campaigns faster and at a greater scale. This Keynote reveals how AI-driven tools can transform content supply chains, optimize efficiency, break down silos, and enable agile marketing.
Brent Rudewick, Vice President GenStudio at Adobe, Bridget Esposito, Head of Brand Creative at Prudential, Gregg Klein, Head of MarTech Strategy and Product at Prudential & Nichole Giamona Director of Product Management GenStudio at Adobe
Adobe Experience Manager Assets—Top DAM Innovations: Discover the latest features of Adobe Experience Manager Assets and equip your team with next-gen digital asset management tools. Learn about the newest innovations to maximize your investment.
Apoorva Gupta, Group Product Manager at Adobe & Shelly Chiang, Principal Product Marketing Manager at Adobe
Adobe MAX returns to London!
"Adobe MAX has always been my creative north star, a place where inspiration flows freely, and ideas come to life.”
Discover what’s possible I April 24th: Dive into the latest advancements in design, video, photography, and generative AI. Participate in hands-on demos and gain insights from top experts. Join us either in person or online (for free!) ➡️ Register Here
Connect, Collaborate, and Create!
San Francisco Creative Meetup I April 24th: Ignite Your Creativity at Adobe's Office! Connect with local creatives while exploring Adobe Firefly's generative AI features in this hands-on workshop. ➡️ Register Here
Kansas City Create Now I April 24th: Unleash Your Creativity at Adobe Create Now! Join your fellow local creators, discover innovative collaboration techniques, elevate your creative process, and be inspired like never before. ➡️ Register Here
Better Together: Photoshop + Illustrator + Adobe Express
Understand the different ways of incorporating your Adobe Photoshop or Illustrator files into Adobe Express. ➡️ Learn More in HelpX
Effortlessly incorporate files from Adobe Illustrator and Adobe Photoshop in your social and marketing files. ➡️ Read More in Adobe Express Learn
Turn your best-performing social media content into new posts, projects, and portfolio pieces in Adobe Express. 👀 Watch Now on Youtube (00:04:33)
What will you create today?
See previous newsletters here: 2025: February | January | 2024: October(MAX)
⭐️ Follow our LinkedIn Adobe Express User Group for feature updates.
🤓 Adobe Express Learn: Content Hub
⚾️ Adobe Express how-to tutorials Experience League
🎥 Adobe Express for Business: YouTube Videos
📚 Adobe Express User Guide: HelpX
🔥 Firefly Resource Guide: Adobe Firefly for Enterprise