Thumbnail & Preview Video Requirements Guidelines for Adobe Stock Artists

Thumbnail and preview assets represent your work on Adobe Stock and should draw users to click on your template. This page will give you some tips for creating successful images and how you can stand out.

On this page:

Thumbnail Images: Thumbnail Image Requirements | Useful Thumbnail Image Tips

Preview Videos: Preview Video Requirements | Useful Preview Image Tips

Display Photos and Videos for Preview Assets: Best Practice | Successful Examples

Thumbnail Images

Thumbnails are the first images a customer sees on Adobe Stock. They should be a creative way to showcase your design.

Thumbnail Image Requirements

  1. File Type: .jpg
  2. Dimensions: 1920px x 1080px
  3. Use explainer or lorem ipsum text utilizing the text in your template. Do not add additional text. Use text inputs within the template to explain its features. If the template has no text, like a transition, do not add it to the Preview Image.
  4. Motion graphics may be set against a color or photos/videos that match the theme of your template. For any photos/videos used in Preview Media, you must be the original creator of the images or have licensed the photo(s) or video(s) from Adobe Stock or stock site. You may use the Adobe Stock free collection, however do not use CC0/free media from other sources.
  5. For Media Replacement MOGRTs, you may showcase the template with the placeholder or licensed Stock photo/video as the replacement image/video.
  6. If your template contains more than a single animation, you may present multiple options simultaneously.
  7. Do not reference Adobe, Premiere Pro, After Effects or MOGRT.

Useful Thumbnail Image Tips

  • Use background colors and shapes that will complement your template design
  • Experiment with different ways of cropping or laying out your work to highlight interesting focal points in your template
  • Remember that these images are a visual representation of your template for sale
  • Do not use "sales" or "marketing" text - these will reduce our ability to market your work in curated campaigns
  • Do not use images that contain IP violations (such as: real company logos, names, and products)
  • Do not use images that are cluttered or unreadable/blurry - these may devalue your template and make it less desirable for customers and marketability

Preview Videos

Please expect the videos and thumbnails to be scaled down significantly (as small as 460 x 320) when displayed on Adobe Stock. Be mindful that intricate line work and thin fonts may not be visible at these sizes.

Preview videos playback when a customer hover over the thumbnails in the search results page and autoplay in the templates details details. They should be a representation of what are included within the templates.

Preview Video Requirements

  1. File Type: .mp4
  2. Format: H.264
  3. Preset: Match Source - High bitrate
  4. Dimensions: 1920px x 1080px
  5. Length: 2 second minimum (loop shorter transitions & video overlays) to 60 seconds. Max of 30 seconds is preferable
  6. No audio
  7. Use explainer or lorem ipsum text utilizing the text in your template. Do not add additional text. Use text inputs within the template to explain its features. If the template has no text, like a transition, do not add it to the Preview Video
  8. Do not add screenshots/recordings of how to use the MOGRT
  9. Motion graphics may be set against a color or photos/videos that match the theme of your template. For any photos/videos used in Preview Media, you must be the original creator of the images or have licensed the photo(s) or video(s) from Adobe Stock or stock site. You may use the Adobe Stock free collection, however do not use CC0/free media from other sources.
  10. For Media Replacement MOGRTs, you may showcase the template with the placeholder thumbnail or a licensed Stock photo/video as the replacement media
  11. Do not reference Adobe, Premiere Pro, After Effects or MOGRT

Useful Preview Video Tips

  • Show the depth and usefulness of your template - present either a variety of views or more details than your thumbnail image displays
  • Use this as an opportunity to visually show the different pages, screens, or options included in your template
  • Do not use "sales" or "marketing" text - these will reduce our ability to market your work in curated campaigns
  • Do not use images that contain IP violations (such as: real company logos, names, and products)
  • Do not use images that are cluttered or unreadable/blurry - these may devalue your template and make it less desirable for customers and marketability

Display Photos and Videos for Preview Assets

Best Practice

You may only use display assets from either of these sources:

Do not embed images in your template if they are licensed from Adobe Stock - the standard license will only allow you to use them as display assets in your thumbnail and preview video files.

Successful Examples

Content Guidelines: Rejection Reasons | Visuals and Text in Templates | Generative AI Content in Templates | Thumbnail and Preview Videos for Templates

Reference: MOGRT Requirements | Ae Requirements | PrPro Requirements | Artist FAQ

Last Updated: 11/30/23

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